You’re an Expert. Now It’s Time to Become an Authority.

Build a Personal Brand That Commands Influence & Revenue
You’ve mastered your craft, but without strategic positioning, authority-building, and a system to scale your impact, you’re leaving opportunities on the table. The hybrid program The Authority Builders is designed for experts, consultants, and entrepreneurs who want to elevate their personal brand, attract high-value opportunities, and establish undeniable authority—without becoming a slave on social media or chasing trends.

-ianka fleerackers

You need the right answer for your question

Most courses on personal branding focus on teaching one skill. You'll learn how to use LinkedIn, start podcasting, or create videos, and every skill seems to be the one you need to become the extraordinary personal brand you want. 
Unfortunately, these courses lack the bigger picture. 

 You need the bigger picture to decide whether keynote speaking, podcasting, book writing or.. is the best strategy for you.  A strategic move with less effort. The bigger picture will teach what to learn, to do and to systemize. 

Building your personal brand, you need to zoom out and zoom in. You need to look ahead and execute now, and that's where the The Authority Builders Program comes in.



Master your A.K.A.

Let's put an end in learning new skills without the right strategy and a system.
Practise Awareness, Knowledge and Action. 

#1 Strategy

You need to get clear clarity or your strategy, not once but every time again. On every level, people mistaken strategy for skills and vice versa.

#2 Skills

First define the strategy and then see if you have the skills for it. No need to waste time finding a skill training. It's in your online learning environment.

#3 Systems

You only need skills to a certain level, then it's time to systemize. Save time by choosing the right ones.


Your personal brand should work for you,
not the other way around.

Why using an Authority Accelerator?

The difference between an expert and an authority is not talent—it’s strategy.
Our Authority Accelerator gives you a proven system to:
  • Build a high-value personal brand that attracts premium clients and opportunities.
  • Create strategic value-first content that positions you as an authority—without posting daily.
  • Leverage storytelling & positioning frameworks to differentiate yourself in a crowded market.
  • Build a thought leader practice while maintaining your lifestyle freedom.

The 6-month program

During our monthly mastermind session, we focus on 1 module. You have one month to go through the videos and exercises of that module. At the session, you share your progress and questions.

Session 1: Kick-off 

You'll get to pitch and deliver your first stories. Small prep is required. 

Session 2: Personality Branding blueprint

Your authority starts with your story. Define your unique positioning, core messaging, and brand essence.

Keywords: personality, unfair advantage, narrative, Unique point of view

Session 3: Content Ecosystem Strategy

Learn how to structure and automate content that keeps working for you—without the need for constant posting.

Keywords: online content creation & machines, LinkedIn, marketing

Session 4: Authority Building

Build a content & thought leadership strategy that elevates your credibility and attracts high-value clients effortlessly.

Keywords: evergreen thought leader content & systems, public speaking, PR, media, podcasting, bookwriting

Session 5: Thought Leader Business model

Monetize your expertise through scalable offers, speaking engagements, and premium consulting—without burning out.

Keywords: business development for lifestyle entrepreneurs, 

Session 6: Surprise

Wrap up session. Time to showcase your results and share your learnings,

Bonus: one-day intensive on public speaking

Estimated time: November
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More than the title of my book

Own Your Story

I want my clients to own their story.
It’s a philosophy. By embracing this attitude, you can truly make a difference—both in your industry and in your own life.

It means that you: 

  • Take full ownership of who you are and what you want to create.
  • Trust your unique strengths and dare to show them to the world.
  • Live your values, with enough space for personal growth and quality of life.

Who Is This For?

  • Experts, consultants, and entrepreneurs who want to be recognized as category leaders.
  • High-level professionals who want to scale their influence and revenue strategically.
  • Visionaries who refuse to compete on price and instead build a premium authority brand.
  • Authors, speakers and leaders who want to be recognized as thought leaders.
  • This is NOT for you if: You’re looking for a quick fix, don’t value long-term positioning, or just want more social media followers.

Find OUt

Is this one-stop membership what you need?

Find out if you recognize yourself in the following

You are a perfect candidate if
  • You realize you can not build a personal brand and become an authority if you don't want to create content.  You have important knowledge to share with the world and are willing to write and speak, a lot. Struggle to craft your message? This course is for you too.
  • You want to know the bigger picture so you can make better decision. 
  • You want best of both worlds: a self-paced online course so you can manage your time, but you also know the value of a peer to peer contact and contact with ianka
Reconsider joining this program if
  • You don't like writing or speaking at all. You prefer to delegate that immediately and just keep up with the Joneses. You only want hacks, tips and tricks.
  • You are looking for a specific training to teach you all about 'how to go viral on LinkedIn or Instagram'
  • You want to rely heavily on your coach, you look for constant feedback, you want your coach to make decisions for you.

  • You expect immediate success upon enrollment without applying the strategies. You're hesitant to engage in the foundational work necessary for branding. You're looking for constant hand holding rather than empowerment to make strategic decisions.

  • You prioritize minor technical questions. Of a strategic brand development, you're looking for a technical manual rather than a comprehensive branding guide.

The Auhtority Builders Hybrid lays out a road map for developing a personal brand that resonates and induces.

Real Results, Real Authority

Clients who’ve implemented this system have…
  • Booked high-value speaking engagements & media features.
  • Attracted premium clients who pay for expertise, not time.
  • Established thought leadership that brings credibility & inbound opportunities.
ianka made me own my story. Thanks to her I launched my own methodology, have paid keynote engagements, a refined business model and a book deal with a publisher..                                                      
Henny Speelman
Data communicator

Practical info

Authority Builder Hybrid is our 6-month signature online membership program. 
  • Monthly Mastermind: hotseat session, with Q&A and use cases.
  • 3x 1:1 online sessions: 60 min of individual coaching with ianka for goalsetting, content sparring, feedback. (value 3000€)
  • Pragmatic non-fluff learnings: Self-paced, online program with short, high-impact videos designed to take action.
  • Resources Included: Notion workstation and home made custom GPTs
  • Support Options: Opportunities to add-on extra coaching for personalized guidance
  • Access to first one-day intensive event (value 1297€)
  • First booking possibility to exclusive group trainings, meet-ups, webinars, which will be communicated when available
  • Language: At the moment this course has Dutch and English modules. 
If you prefer only group sessions - choose Authority Builders LITE
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Do you want a keynote too?

Most clients add a keynote to their curriculum because it is a strong strategy in sharing your vision and reaching more people.
Apart from Authority Builders Elite they also invest in the  Premium Keynote Program, as an add-on. This  is not a public speaking or communication course. It is a high-end 1:1 program on the development of a keynote and its performance. Depending on your needs we work on your Signature Keynote or a keynote on demand. 
  • Exclusive 1:1 Sessions – Work directly with ianka
  • Co-creation of  the Right Story for Your Big Vision – you can pick ianka's brain. She will co-create , challenge your thinking and be your sparring partner.
  • Analysis and feedback– You are the writer of the keynote. ianka gives you extended feedback and guides you from draft one, to a version people will remember. 
  • Master Persuasive Storytelling – Learn how to communicate your message in a way that moves and converts audiences.
  • Develop a Thought Leader worthy keynote – ianka creates keynotes that are not workshop monologues. So be prepared to move the needle of your thinking. 
  • High-Touch Co-Creation & Mentorship – This is not a passive program; expect deep sparring, strategic coaching, and practical training to develop your thought leadership and authority brand. And homework. 

Frequently asked questions

What are the dates and when if I'm not atttending?

Most online group sessions are scheduled on Tuesdays, during the lunch break, from 12-1pm.
Start date is Thursday 12 June.
The other 5 provisional dates are:
  • Tue 15 July
  • Tue 12 August
  • Tue 23 September
  • Tue 14 October
  • Tue 18 November

The program is for a small group - if no one can attend on the same day, the date will be changed.
For the summer period July-Aug: a monthly session is online, so you can also attend from abroad if you are going on holiday
If you really can't make it: there is always a recording and you can also send in your questions so that they will be answered in the session

For the 1:1 sessions you can choose from different dates and times. Last-minute cancellations (48 hours) will not be rescheduled and you will not receive a refund.

Do I need to watch all the videos and do all the exercises?

I want people to show up at the mastermind session prepared and with question, to make it a valuable session for yourself and your peers. But of course it  is up to you how much effort and time you put in watching the short video lessons and execute the exercises. The exercises are created to have them implemented in your branding process right away. 

How long does it take to see results?

The speed of results depends on where you are in your personal brand journey. Many clients see a shift in positioning, opportunities, and credibility within weeks, while full authority positioning typically unfolds over a few months as you implement the system consistently.

Do I need a large social media following?

No. The program is not about social media vanity metrics. Instead, it’s about strategic positioning that attracts high-value clients and opportunities, whether you have 1,000 followers or 100,000.

Will this work for my industry?

If you’re an expert, consultant, entrepreneur, or executive looking to establish thought leadership and premium positioning, this system is designed for you—regardless of industry.

How much time do I need to commit?

Expect to invest a few hours per week implementing the strategies and frameworks. The system is designed for busy professionals who need high-impact, efficient brand-building strategies that don’t consume their entire schedule.

What if I’ve tried personal branding before and it didn’t work?

Most personal branding advice focuses on content volume, algorithm hacking and social media hacks—not on authority positioning, storytelling, and high-value client attraction. The program shifts the focus to strategic, evergreen influence-building, value-driven content that actually converts into opportunities.

What makes me, ianka, different then other experts?

I am a multi-potential expert with deep expertise across diverse fields, allowing me to bridge the gap between storytelling mastery, strategic business thinking, and high-performance leadership.

A master in the art of storytelling, a multi-potential expert, and a business strategist for high-performing experts, with deep expertise spanning arts, media, personal branding, and business development. My career spans decades in arts, media, and business development, giving me a unique lens on personal branding and influence.
🔹 In the world of arts, I have been an actor, director, playwriter, and published author, crafting narratives that engage and move audiences.

🔹 In the world of media, I was sought after as a journalist, presenter, producer, and moderator, collaborating with top-tier publishers, national broadcasters, and production firms.

🔹 In the world of business, I have trained and consulted CEOs, experts, and high-performing professionals on how to find their narrative and voice, adopt a value-first approach to content creation, and align business development with lifestyle design. 
Write your awesome label here.
People call me the Queen of Speech.
Easy as one, two, three

Choose your plan & cohort

Reserve your spot in the upcoming Cohort June 2025 - bèta version
or benefit from the same investment by early booking  the Cohort September 2025 - (price will go up in summer.)   
Book your seat by paying a deposit. 

Authority Builders LITE

€3500
VAT excl. Standard price. Get 30% discount if you are entitled for KMO-Portefeuille. Flemish SME only.  
  • Pay deposit now
  • 6-month online group membership 
  • Monthly online group mastermind for Q&A
  • Online learning environment with short video's, templates, worksheets etc. 

Authority builders Hybrid

€7500
VAT excl. Standard price. Get 30% discount if you are entitled for KMO-Portefeuille. Flemish SME only. (€5250 - VAT excl)

Everything from Lite plus: 
  • 3 x 1:1 online sessions with ianka
  • Access to one-day intensive Speak & Connect

Keynote program


€8.000
VAT excl. Standard price. Get 30% discount if you are entitled for KMO-Portefeuille. Flemish SME only. 
Book this as a standalone program or as an add-on to Lite or Hybrid
  • Signature story / keynote development
  • 8h 1:1 coaching on text and performance
  • Prepared feedback and co-creation ianka 
  • What's app & email support 
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