Signature Keynote Program

Craft your Signature Talk — the one you’ll be remembered for.

Who Is This For?

  • You’re a CEO, founder, or executive preparing for a defining speech or high-stakes event.
  • You’re an author or thought leader who needs a signature talk aligned with your book or idea.
  • You’re an expert or professional who wants to articulate your message in a way that sticks.

You are likely to recognise yourself here if:

  • Your current keynote feels too broad or explanatory on stage

  • You notice that audiences like what you talk about, but you know there is more 

  • You are being asked to speak more often, or in higher‑stakes settings, and feel that the same talk no longer holds

  • Your keynote keeps growing instead of becoming clearer

  • You sense that what really matters in your work is getting lost in examples, slides, or context

This program is for people who want their keynote to mean more.

What a signature keynote is — and why it matters

A signature keynote is not a summary of everything you know.

It is the one story that brings your work into focus when you are seen publicly. The narrative that helps people understand how you think, what you stand for, and why your perspective carries weight.

When you notice that being on stage influences opportunities, expectations, and the way your authority is interpreted.

A strong signature keynote gives others a clear reference point. It prevents your work from being reduced to loose insights or workshop-style explanations, and it ensures that what people remember is aligned with the role you actually play.


Inside the program

The Signature Keynote Program is a private, focused process to help you craft a keynote that truly fits your work and big idea.

We help you shape the keynote step by step:

  • finding the central line that brings your thinking into focus

  • shaping the story that helps others understand what you actually do and why it matters

  • building a structure that holds — from opening to close

  • choosing language, rhythm, and emphasis so the talk carries without effort

  • rehearsing enough to feel grounded and clear, rather than over-prepared


What you walk away with

A stage-ready keynote that feels like yours.
One you can return to, adapt lightly, and trust in different settings.

It supports how your work is understood — on stage, in conversations that follow, and in the opportunities that come from being seen.

Why an authority fingerprint matters for a signature keynote

A signature keynote reflects how you currently frame your own expertise.
That framing shapes the talk — whether consciously or not.

When an authority fingerprint is articulated, the keynote gains focus, coherence, and restraint. Narrative choices align with authority goals rather than compensating for uncertainty. This is why many clients choose to combine the Signature Keynote Program with the Authority Brand Blueprint.

Without that articulation, keynotes often default to explanatory or workshop-style formats. Not due to lack of substance, but because the thinking has not yet been consolidated at the level of public authority.

Beyond the program


The Signature Keynote Program is intentionally focused on crafting the keynote and a limited time for rehearsal.

Additional support that often comes up around speaking — such as extra rehearsal time before a stage performance, ongoing refinement, feedback, speaker positioning, or how a keynote is used and communicated — is offered through the Authority Builders Membership.

The membership provides on‑demand support for what falls outside the scope of the signature keynote program itself. 

In the same way that the Authority Brand Blueprint is the most solid preparation for a signature keynote, the membership exists as the place where keynote‑related needs can be supported over time.


Every thought leader has one talk that changes everything.
Let’s find yours.
-ianka fleerackers
Who is this for

This is what is expected from you

Crafting a keynote that has an impact and is sustainable for you as a speaker takes more time than most people think.
If you want a quick fix, this program isn't for you. Creating a strong story and becoming a speaker requires commitment. 

Mindset and reflection time

 Crafting a keynote that has impact requires focus, reflection and research. It is trial and error. Embracing feedback. There is no straight line in creating a keynote. If you don't share this mindset and are not prepared to reflect, think and embrace your uncertainties, then this program is not for you. 

Writing versus speaking

Writing is speaking with your hands. It allows you to reflect on what you want to communicate. If you speak, you have less insight into what you just communicated. If you don't want or like to write, if you insist on sticking with outlines, keywords, and excuses for not preparing a written draft, then this program is not for you. 

Making time for growth

This program only works if  you are committed to scheduling extra time in between sessions to work on improving your draft. Are you committed to doing homework? 

You believe in investing in yourself

The OYS  1:1 programs are exclusive for people who really want to invest in their growth.  Our work is not for people who use time as a measure for pricing. The investment is €7500, VAT excl.

Real Results, Real Authority

Clients who’ve implemented this system have…
  • Booked high-value speaking engagements & media features.
  • Attracted premium clients who pay for expertise, not time.
  • Established thought leadership that brings credibility & inbound opportunities.
ianka made me own my story. Thanks to her I launched my own methodology, have paid keynote engagements, a refined business model and a bookdeal with a publisher..                                                      
Henny Speelman
Data communicator
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